Digital marketing

Google Ads: pausing, budgets and what to tell us

Common requests

• Pause or restart ads: tell us which campaigns (or "all") and the dates.
• Change budget: give the new daily or monthly amount and when it starts. Google may spend up to twice the daily budget on a busy day but evens it out across the month.
• Promote something new (a sale, new location, seasonal range): send the dates, the landing page link, and any images or offers.
• Add or check keywords: list the words or phrases, including spelling variations (for example "licence" and "license").

"Ads seem quiet this week"

Interest goes up and down with public holidays, school holidays, big events and the economy. Before changing anything, we compare with the same period earlier and with search trends. A quiet few days isn't always a problem with the ads.

Billing

Google Ads usually charges your card after the spend happens, so charges can appear after you pause. Ad spend is billed by Google directly to your own card, which is saved on your Google Ads account.

What to send us

Your request, the date it should take effect, and any landing page or offer details. Raise a ticket.