Digital marketing
Google Merchant Center alerts and disapproved products
If you sell products through Google Shopping or Performance Max, Google Merchant Center checks every product. You may get emails such as "drop in number of active items".
Common causes
- missing or mismatched price, availability or shipping between your site and the feed
- missing GTIN/barcode, brand or product images
- policy issues (restricted products, misleading claims)
- a temporary sync problem between your store and Google
What to do
- Don't panic. Most alerts are fixable product data.
- Forward the alert to us in a ticket. We usually get the same alert, but the forward tells us you've seen it.
- If you recently changed prices, shipping rates or a lot of products at once, tell us. That's often the trigger.
Abandoned carts on Shopping ads
If many people add a product to the cart and then leave, check shipping costs and delivery times for that product first. That's the most common reason.
Is this part of my care plan?
This is included for our SEO and digital marketing clients. For other clients, get in touch and we'll let you know what's involved.